Hamilton Beach

DINNER PARTY

Welcome to the dinner party - a fully branded immersive innovation event. Vivid colors, playful patterns, and hand-drawn elements create a casual friendly aesthetic that invokes the feeling of a casual get-together or family dinner night. It doesn’t take itself too seriously—it’s all about the journey and the good times shared along the way. The logo mark’s various scalable iterations nod to different parts of a meal, while still retaining cohesion and liveliness. Pop on an apron, pull up a chair, and take a bite out of this bold visual identity.

Creative Direction

Graphic Design

Visual Identity Design

Print Design

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Argo Tea