ARGO
A fresh visual design steeped in a new style and notes of exploration creates a foundation for gauging consumers’ opinions. This report guides the reader through each pour, sniff, and sip, pairing bold layout design with brand colors to easily present complex flavors of information. Balancing heavier quantitative discussion topics with large imagery keeps the reader feeling connected and engaged. Pour a cuppa and sip on some consumer insights in this quantitative research deck.
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Graphic Design
Presentation Design
Design Strategy
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Graphic elements inspired by organic shapes paired with rich soothing colors and unique typeface ligatures create an atmosphere of inviting and calm, while still feeling bespoke. Using large high-quality images showing off brand values in a breathable layout frames the research insights as a gentle walk through nature or a relaxing cup of tea.
Steeping The Stats
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Despite the typical notion of quantitative research being heavy, the quant slides retained the light soothing visual profile present throughout the rest of the deck. Keeping the layout simple presented feedback and data in a way that felt straightforward and impactful. Creating easily scannable and informative visuals communicates the research findings thoroughly without overwhelming the client.
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Flavor Notes
Emphasizing brand values visually through imagery and identity slides breaks down consumer perceptions and feedback into easily sippable flavor notes. This communicates whether or not the brand is a flavor that consumers are looking for. It creates a moment of reflection and calibration between the current direction and the consumer’s brand expectations.
