DIET DIVINATION TAROT DECK
While it’s impossible to see the future, this tarot card deck, filled with qualitative insights about the next trends in the better-for-you market sector, can help you do the next best thing: Strategize. This unique deliverable is designed to spark ideas and help strategize opportunities and potential growth plays for current brand lineups and beyond. Ways to play: Do a focused brainstorm against a single card. Or try game theory for a multi-card combo. Keep stacking cards and funneling your ideation until you hone a killer idea to a sharp competitive edge.
✻ All information has been replaced with filler text or lorem ipsum to protect the confidentiality of the research.
Package Design
Graphic Design
Creative Direction
Illustration
Design Strategy
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Create an engaging and interactive deliverable that serves as a lasting resource for every decision-maker and innovator within the company. Designed to be a tangible presence on their desks, easily referenced to inspire ideas, facilitate brainstorming sessions, and spark conversations. Taking inspiration from the Well’s brand this deck is filled with colorful playful hand-drawn illustrations immersing the players into the activity, making a brainstorm session feel just like a fun card game.
Bespoke Materials
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Digital materials are standard, but having a tangible item that the client can physically interact with changes the game, literally. Creating a physical card deck that could be produced for the client to use on the go, in the office, or for an impromptu brainstorming session was key. The client reported a higher engagement among employees during internal innovation sessions and an increase in viable prototypes.
Show Don’t Just Tell
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The key to effective brainstorming involves not only verbal communication but also visual representations of ideas, which help engage a different audience and stimulate various parts of the brain. Custom hand-drawn illustrations translated complex information into meaningful easy-to-understand visuals.
