MARKET SAFARI

A fully branded, immersive, 3-day innovation event asking the questions of what’s next while prowling the urban jungle for new inspiration in boutiques, bodegas, and shops that only the locals know about. The logo features a pair of binoculars with the shape of the strap creating the silhouette of a water drop, symbolizing the hunt for what’s next in beverage innovation.
Color-coded bi-fold maps ensure you don’t lose your way in the city while searching for the next innovation inspiration. Rich jewel tones representing each innovation category, complemented by vibrant gold and bold leaf graphics, result in a visual identity that is luxurious and intriguing.