Hamilton Beach
GEN Z
Qualitative research meets retro web UI, asking Gen Z the big questions in this designed deck.
✻ All information has been replaced with filler text or lorem ipsum to protect the confidentiality of the research.
Graphic Design
Presentation Design
Design Strategy
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Bold colors, graphic elements, and images set the tone for this deck: Youthful and vibrant without giving off, “Hello fellow kids!” vibes.
Using slang, and style to embody the energy and references of Gen Z synergistically complemented the research, paving the way for understanding not only the findings but an easy-to-digest lesson on a new consumer generation.
Different But Approachable
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While the focus was on Gen Z the client is not part of that generational club. So, keeping the design straightforward and easily digestible while still retaining pops of vibrancy, was key. Giving a visual taste of what Gen Z is about and communicating the intent of the research isn’t mutually exclusive.
Decoding With Design
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Ensuring that the client wasn’t left alone to parse the new language which is Gen Z slang, decoder callouts were featured at the beginning of each section. This set the tone for each section’s topic and gave insight into how Gen Z views their world through the culture of slang.
