WOOF WOOF & ANXIOUS PAWS

A dog-friendly, fully branded product innovation research event, Woof Woof, set to answer the question of the next big thing in calming and beneficial pet treats. The event itself was branded, and a sample brand, Anxious Paws Pet Co., was used to test new treat concepts and gauge consumer interest and approval.

A simple primary color palette, hand-drawn elements, and relatable iconography created a casual, friendly environment that felt approachable for even the most anxious pets and participants. Plus, each human participant got a branded doggie bag, filled to the brim with sample treats and branded swag to take home! A little quirky and with a whole lot of heart, this brand identity definitely made tails wag!